Instagram algorithm best time to post in 2023

instagram algorithm 2023 best time to post

Instagram has come a long way since its start in 2010. It has evolved from a simple photo-sharing app to a powerful social media platform with over a billion active users worldwide. With such a vast user base, it’s no wonder that companies and individuals alike are flocking to Instagram to display their brand and content.

Nevertheless, with so many people and so much material, it can be tough to be seen on Instagram. That’s where the Instagram algorithm comes in. Understanding how the algorithm works is critical to increasing your platform’s visibility and engagement. But how do you ensure that your posts get maximum engagement and visibility? The answer is straightforward: time. In this article, we’ll explore the Instagram algorithm and the optimum time to publish on the network to improve your reach and interaction.

instagram algorithm when to post

Instagram uses a complex algorithm to determine which posts appear on users’ feeds. The algorithm considers various factors such as relevance, timeliness, and engagement. As a result, you must first be aware of how the Instagram algorithm functions if you want your followers to see your posts. Here is an important question:

Is the Instagram algorithm our enemy? 

It’s been a while since the battle between businesses/creators and the Instagram algorithm started. And the algorithm is taking control. Do you know why? Because we’re giving the algorithm the power to control us. it’s our fault. But how are we letting this happen? we’re obsessing over it. we are so worried about the algorithm and afraid it won’t work in our favor that we let it drain all our energy and creativity. What works nowadays is what used to work before we even knew there was an algorithm. and it’s serving the people and trying to reach.

Instagram’s algorithm is meant to show users the most relevant and interesting material, so it’s critical to time your posts to reach your target audience when they’re most active on the network.


Keep it Relevant

Instagram displays people the content that it feels is most relevant to them. This means the algorithm will display posts to users based on their interests, behaviors, and search history. As a result, if you want to increase your visibility on Instagram, you must create content that is relevant to your category. Instagram’s algorithm is designed to show users the content that is most relevant to them. This implies that a user’s interests, actions, and relationship with the poster all affect the content that appears on their news feed.

It’s about timing baby

Instagram prioritizes recent posts over older ones. This implies that if you publish regularly, your chances of appearing in your followers’ newsfeeds will rise. However, posting too frequently can reduce your engagement rate, so finding the right balance is essential.

Pay attention to the Engagement

Instagram prefers posts with a high level of engagement. This includes likes, comments, shares, saves, and story views. Instagram pages with more engagement, are more likely to appear on the Explore page, and that would increase your visibility significantly. 

Relationship: The algorithm takes into account how close a user is to the person who posted the content. This covers things like how often the user connects with the poster’s content and how recently the user connected with the poster.

new instagram algorithm best time to post

Instagram Algorithm Best Time to Post

Now that we’ve covered the fundamentals of the Instagram algorithm, let’s look at when it’s best to post on the platform. Keep in mind that the optimal posting time varies depending on your niche, location, and target audience. However, these are some general guidelines that can help you to increase engagement on Instagram with optimal posting times:

Weekdays vs. weekends

Research has indicated that weekdays are often the best time to post on Instagram. Tuesday, Wednesday, and Thursday are particularly good days. However, this can vary depending on your industry and audience. For instance, if you’re targeting a younger demographic, weekends may be a better option, as they tend to have more free time.

Morning vs. Afternoon vs. Evening

The time of day you post your content might also have a major influence on your engagement rate. Generally, it’s best to post during the hours when your target audience is most active on the platform. According to studies, the best times to post on Instagram are:

Morning: 6 a.m. to 9 a.m.

Afternoon: 11 a.m. – 2 p.m.

Evening: 5 pm – 7 pm

Zone of time

When posting on Instagram to a global audience, keep time zones in mind. You don’t want to miss out on engaging with followers in different corners of the world. Therefore, it’s recommended to schedule your posts according to the time zone of your target audience.


Ultimately, the best time to post on Instagram depends on your unique audience and niche. Therefore, it’s important to experiment with different posting times and analyze your engagement rate. This can help you identify the optimal posting schedule for your brand.

Is posting daily on Instagram worth it

instagram algorithm 2023 best time to post

Embarking on a journey to grow our business on Instagram, we found a key factor for growing on this platform and that would be posting daily. But why posting daily can skyrocket your followers from 0 to 100K in just one year? Here are the four reasons:

Rapid Growth

The more you post. the greater your chances of reaching more people. By posting daily, you gain 7 opportunities to “go viral”, compared to just 2 chances if you post twice a week.


Keeping your audience engaged by appearing daily in their feeds is the key. This consistency increases of converting them into clients / buyers.

Data- Driven Decisions

The more data you have, the better you can understand what works best for your audiences. By posting daily, you collect valuable insights and information to optimize your strategy.

Faster Improvement

As they say, practice makes perfect. The more content you create, the more skilled you become at crafting impactful posts. And the faster you get, allowing you to produce more contents in less time.

Now, for some, posting daily can be a bit overwhelming. If daily posting isn’t feasible for you, set a schedule that works for you and stick to it. Consistency is key, even if it means posting less frequently.


Last but not least, your audience, niche, and location all play a role in determining the best time to post on Instagram. By understanding the Instagram algorithm and experimenting with different posting times, you can increase your reach and engagement on the platform. Additionally, by implementing strategies such as using relevant hashtags, utilizing Instagram Stories, engaging with your audience, and posting high-quality content, you can establish a loyal following and grow your brand on Instagram.

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Alex Morris
Alex Morris is an Instagram marketing master. He is an excellent knowledge resource for brands, influencers, and marketers due to his skills in brand promotion, ad campaigns, and content creation for those platforms.

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