20 Fitness Sub-Niches For Instagram In 2023

Fitness Sub-Niches For Instagram
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Introduction:Fitness Sub-Niches For Instagram

The fitness realm on this platform has exploded into a vast fitness sub-niches for Instagram, each with its own dedicated community. Nowadays, it’s not just about showcasing ripped abs or heavy lifting. It’s about holistic well-being, specialized workouts, and catering to specific demographics.

So, here’s the thing – specificity is the name of the game. Why, you ask? Because being everything to everyone just doesn’t cut it anymore. By narrowing down your focus, you not only stand out in the crowded Instagram space but also foster a tight-knit community that’s genuinely interested in what you offer.

If you’re a vegan bodybuilder, wouldn’t you be more interested in following an account that exclusively talks about plant-based bodybuilding rather than a generic fitness account? Absolutely!

The thing is, when you’re specific, you become the go-to expert in that field. Your followers know exactly what they’re signing up for and, believe me; this kind of clarity skyrockets engagement. Not to mention, brands and sponsors love it. They’re always on the lookout for influencers who can talk directly to a specific audience. So let’s start:


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Fitness Sub-Niches For Instagram-Fitness Sub Niche 1 Powerlifting Lifting Big, Getting Stronger

Strength Training Sub-Niches:

Fitness Sub Niche 1: Powerlifting: Lifting Big, Getting Stronger

Imagine lifting almost thrice your body weight. The thrill – it’s indescribable! Powerlifting mainly focuses on three primary lifts: squats, deadlifts, and bench presses. These exercises are all about pushing your body to its limits. The incredible thing is watching these Instagrammers documenting their journey. From lifting a few pounds to setting world records, the transformation stories are nothing short of inspirational. For someone aspiring to grow in this sub-niche, it’s crucial to showcase the technique, dedication, and sheer willpower. And let me tell you, the community? Super supportive! If there’s one place on Instagram where motivation overflows, it’s in the powerlifting niche.

Fitness Sub Niche For Instagram 2 Bodybuilding

Fitness Sub Niche 2: Bodybuilding: Sculpting the Perfect Physique

Now, if powerlifting is about raw strength, bodybuilding is the art of aesthetics. I’ve been blown away by the sheer determination of these creators. It’s more than just lifting weights. It’s about symmetry, proportions, and – yes – flexing those muscles! On Instagram, content that showcases workout routines, diet plans, and the behind-the-scenes of prep for competitions always engages the audience. Those shredded abs, the bulging biceps, and the vascular legs – they don’t just appear overnight. If you’re diving into this sub-niche, showing the grind – the sweat, the tears, and the occasional cheat meals – is essential.

Fitness Sub Niche For Instagram 3 Calisthenics

Fitness Sub Niche 3: Calisthenics: The Art of Bodyweight Training

Calisthenics! I can’t count the number of times I’ve seen a video of someone pulling off a human flag or a one-handed handstand and thought, “How the heck did they do that?” This sub-niche is all about mastering one’s body weight. No fancy equipment, just you and the ground beneath. From basic push-ups and pull-ups to advanced moves like the planche, it’s mesmerizing to see what the human body is capable of. Content creators in this space often host challenges, provide tutorials, and share their progress, which is a treat for viewers and followers. And let’s not forget the picturesque outdoor locations some of these workouts are shot in – absolute Instagram gold! If you’re considering this niche, capture the essence of movement, fluidity, and balance.


Mind and Body Wellness Sub-Niches

Fitness Sub Niche 4: Yoga: The Ancient Practice in a Digital Age

Back in the day, yoga was this ancient spiritual practice from the East. Now, with the digital age in full swing, Instagram is flooded with yoga influencers, and I can’t blame them! Yoga is such a fascinating mix of physical strength and mental discipline. The beauty of yoga is its adaptability. Whether you’re in a picturesque Bali retreat or your cramped city apartment, yoga remains accessible. And hey, who doesn’t love those slow-motion sun salutations against a sunset backdrop? But here’s the deal – it’s not just about aesthetic shots. Yoga influencers can use their platform to teach correct postures, share sequences, and even dive into the rich history and philosophy of yoga. I’ve seen accounts skyrocket when they strike the balance between the aesthetic and the informative.

Fitness Sub Niche 5 Meditation

Fitness Sub Niche 5: Meditation and Mindfulness: Staying Grounded


Meditation and mindfulness have, without a doubt, seen a boom in recent years. Especially on platforms like Instagram, where the noise can sometimes be deafening and trust me, content creators focusing on this sub-niche are making waves. Just think about it – amidst the hustle and bustle of daily life and the endless scroll, taking a moment to pause and breathe… It’s golden. Many influencers are offering mini meditation sessions, guided visualization exercises, and mindfulness challenges. It’s not just about those serene images of someone in a lotus position. It’s about delivering that moment of calm to followers. And hey – if you’re looking to tap into this, remember, authenticity is key. Don’t just show calm; help create it.

Fitness Sub Niche 6: Tai Chi and Qigong: Embracing Flow and Energy


Now, here’s a sub-niche that’s gaining traction but still has so much untapped potential! Tai Chi and Qigong – if you’re unfamiliar, think of them as slow, deliberate movements that focus on harnessing and moving energy throughout the body. There’s a certain dance-like quality to it that’s just mesmerizing to watch – it’s no wonder videos of masters demonstrating their moves are so darn shareable! Content creators diving into this area have a unique opportunity. They can educate their followers on the principles of Tai Chi and Qigong, share routines, and even delve into the deep-seated cultural and historical significance of these practices. And honestly, given the stressful state of the world lately, I think we could all use a bit of that flowing energy, don’t you? Embracing this niche could be a game-changer for many influencers out there. Go with the flow, as they say!

High-Intensity Workouts Sub-Niches

I’ve overseen many accounts that specialize in this niche, and trust me, the engagement is through the roof! Here’s why:


Fitness Sub Niche 7: HIIT: Short Bursts, Big Results

You know, when I first stumbled upon HIIT – High Intensity Interval Training – I thought, “What’s the fuss about?” But then, diving deeper, it hit me. HIIT focuses on short bursts of all-out effort followed by short recovery periods. This form of exercise not only saves time but also boosts metabolism and can lead to rapid fat loss. For those busy bees scrolling through Instagram looking for a quick yet effective workout, HIIT is a godsend. It’s no wonder content around HIIT keeps popping up on my feed. I mean, who doesn’t love the idea of getting max results in minimal time?

Fitness Sub Niche 8: Tabata Training: 4-Minute Fitness Wonders


Inspired by Dr. Izumi Tabata, this high-intensity workout lasts only four minutes! But don’t be fooled. Those four minutes? Brutal. But so rewarding. The basic structure is simple: 20 seconds of high-intensity exercise followed by 10 seconds of rest, repeated eight times. This formula pushes the body to its limits, making it perfect for those looking to achieve noticeable results fast. For Instagram creators, it’s a goldmine – short, shareable, and highly engaging. I’ve seen posts and videos about Tabata go viral in mere hours!

Fitness Sub Niche 9 CrossFit

Fitness Sub Niche 9: CrossFit: The Community-Driven Workout

Alright, here’s the thing about CrossFit – it’s not just a workout, it’s a culture. I can’t tell you how many accounts I’ve seen transform from humble beginnings to massive followings simply by tapping into the CrossFit community. At its core, CrossFit is a high-intensity functional movement workout. But what makes it truly unique? The sense of camaraderie and community. CrossFitters are passionate, and they love to share their WODs (Workouts of the Day) and achievements. For Instagram growth, diving into this niche can lead to not just followers, but a tight-knit community eager to engage, share, and celebrate together. It’s honestly heartwarming and inspiring to witness.

So, if you’re considering exploring the high-intensity workout niche on Instagram, I say: Go for it! With the right approach, the sky’s the limit.

Fitness Sub Niche 10 Running Communities

Cardio-based Fitness Sub-Niches

Fitness Sub Niche 10: Running Communities: From Sprinters to Marathoners


It’s one of the most primitive yet sophisticated exercises humans have ever indulged in. On Instagram, running communities have grown at an astounding rate. From those who zip through sprints to those enduring marathoners, they all share their journeys, strategies, and, of course, their victories. What’s fascinating is that each sub-community within running has its own vibe. Sprinters often showcase their explosive exercises, drills, and timing milestones. Marathoners? They delve into endurance, showcasing long routes, nutrition plans, and pacing strategies. And oh, the emotions! The joy of smashing a personal best, the despair of an injury, the sheer exhaustion after a long run – it’s all there, raw and unfiltered.

Fitness Sub Niche 11 Cycling

Fitness Sub Niche 11: Cycling: The Two-Wheeled Revolution

Cycling – it’s not just about pedaling away anymore. Over the past few years, I’ve seen Instagram light up with cycling enthusiasts sharing their road trips, mountain escapades, and even indoor spinning sessions. The passion in this community is palpable. From high-tech gear shifts to candid discussions on posture and pedaling techniques, there’s a world within this niche waiting to be explored. The feeling when you conquer that daunting hill or when you cruise along a picturesque trail? It’s pure euphoria! And don’t get me started on the community rides and challenges; they’re a whole world of camaraderie and competition rolled into one.


Fitness Sub Niche 12: Dance Fitness: Groove While You Lose

Dance fitness, my friends, is where the fun’s at! Imagine shedding those calories while grooving to your favorite beats. From Zumba to hip-hop and even classical forms – there’s a dance fitness genre for everyone. And Instagram? It’s the perfect stage. The energy, the rhythm, the sweat – it’s both fitness and art fused together. Content creators in this niche usually showcase routines, offer tutorials, and share snippets from classes. They’re not just instructors; they’re performers, captivating an audience while promoting a healthier lifestyle. And the emotion? Oh, it’s a roller-coaster! The thrill of nailing a move, the laughter when things go hilariously wrong, and the satisfaction of a workout well done – dance fitness truly encapsulates the joy of movement.

Fitness Sub Niche 13 Prenatal and Postnatal Workouts

Specialized Training Fitness Sub-Niches

Now that’s an area that’s seen exponential growth on Instagram, and for good reason:

Fitness Sub Niche 13: Prenatal and Postnatal Workouts: For the Moms-to-be and New Moms

Prenatal and postnatal workouts have taken center stage, especially as expectant and new moms are increasingly turning to Instagram for fitness guidance during these critical phases. These workouts are tailored to accommodate the changing physiology of a woman’s body – be it the added weight during pregnancy or the need for recovery post-childbirth. By focusing on core strength, flexibility, and gentle cardio, these workouts not only prepare women for labor but also help them bounce back post-baby. I’ve seen numerous accounts highlighting safe, effective, and even fun routines that moms can follow right from the comfort of their homes. Engaging visuals, short video clips, and detailed instructions make these segments a hit! Plus, who doesn’t love seeing baby bumps and little ones in workout videos?

Fitness Sub Niche 14 Senior Fitness

Fitness Sub Niche 14: Senior Fitness: Age is Just a Number

Fitness isn’t just for the young. Senior fitness on Instagram has been smashing this stereotype. As the baby boomer generation becomes more tech-savvy, there’s a surge in content tailored for the older demographic. And why not? With age come certain physical limitations, but it’s all about embracing those changes and adapting. These workouts focus on improving mobility, strength, balance, and overall well-being. Think resistance bands, chair exercises, and low-impact aerobics. The beauty of this niche? It also fosters a sense of community, as seniors engage, share their progress, and motivate each other. Age truly is just a number, and watching our golden-aged folks break a sweat and bust a move is both inspiring and heartwarming.


Fitness Sub Niche 15: Adaptive Fitness: Empowering the Differently-abled

Adaptive fitness, my friends, is an arena that’s all about empowerment. Instagram has become a beacon of hope and strength for the differently-abled community, showcasing how physical limitations aren’t barriers to staying active. Whether it’s a person with a prosthetic leg doing squats or someone in a wheelchair mastering push-ups, the content here is raw, real, and incredibly uplifting. The workouts are tailored, innovative, and challenging – proof that fitness truly is inclusive. What strikes a chord with audiences is not just the physical aspect but the triumphant human spirit on display. Every post, every video, every story I’ve come across in this niche serves as a testament to human resilience and determination. The adaptive fitness community on Instagram not only inspires those with disabilities but also enlightens the rest of us about the vast possibilities that exist. It’s a niche that truly redefines the meaning of strength.

Fitness Sub Niche 16 Vegan Fitness

Nutrition and Diet Fitness Sub-Niches

Fitness Sub Niche 16: Vegan Fitness: Plant-Powered Workouts

Man, veganism has taken the world by storm. The whole plant-based movement isn’t just about food, you know. There’s a whole segment of fitness enthusiasts who are coupling their vegan diets with tailored workouts. These plant-powered fitness routines emphasize the strength and energy one can derive from vegan nutrition. If you’re a content creator, I’ve got a feeling this could be a goldmine. There’s such a passionate community behind veganism, and showcasing workouts that compliment that lifestyle? Brilliant. But remember, authenticity is key. Those in the vegan community can spot a phony from a mile away.


Fitness Sub Niche 17: Keto Athletes: High Fat, High Performance

Ever heard of the phrase “fat is fuel”? Well, for the keto athletes, it’s not just a catchy phrase; it’s a way of life. This high-fat, low-carb diet has gained massive traction. And I’ve noticed a surge in athletes – both amateur and professional – turning to keto for that extra edge. They claim it helps in sustained energy during rigorous workouts and quicker recovery. If you tap into this niche, focus on the balance between the diet and performance. Oh, and those fat-burning workouts? They’re a hit!


Fitness Sub Niche 18: Intermittent Fasting: The Timing of Eating and Training

Now, this one’s intriguing! Intermittent fasting is all about when you eat, not just what you eat. But, here’s the kicker – many are coupling their fasting windows with their training schedules for optimum results. The theory? Training in a fasted state can potentially boost fat burn and muscle gain. I’ve seen a few creators dive deep into this, sharing their personal fasting windows, pre and post-workout meals, and the results? Mind-blowing! However, it’s not a one-size-fits-all. If you dive into this, encourage your followers to find what works for them. Everybody is different, after all.


Fitness Technology and Equipment Fitness Sub-Niches

I remember when the only tech in the gym was the timer on the treadmill. Now, the fusion of fitness and technology is a game-changer for Instagram influencers and content creators.

Fitness Sub Niche 19: Wearable Tech: Tracking Every Step and Beat

You know, I’ve seen a massive surge in wearable tech recently. Devices like Fitbits, smartwatches, and heart rate monitors are all the rage. People love showing off their daily step counts, calories burned, and even sleep patterns on Instagram. And why not? It gives followers a personal insight into their daily routines and achievements. I’ve advised many influencers to share their fitness data – it’s relatable, motivating, and an authentic way to engage with their audience. And oh boy, the comments section always lights up with discussions about personal goals and progress!

Fitness Sub Niche 20 Virtual Reality Workouts

Fitness Sub Niche 20: Virtual Reality Workouts: The Future of Fitness

And then there’s the world of virtual reality (VR) workouts. Can you imagine? Slipping on a headset, and suddenly you’re jogging on a beach or scaling a mountain – all from the comfort of your living room. It’s wild! I’ve had the privilege of trying it out myself, and the experience was… exhilarating! For Instagram, this presents a golden opportunity. Showing snippets of these VR escapades can truly dazzle followers. It’s novel, it’s exciting, and it’s the future of fitness. If I were betting on what’s going to explode next on Instagram, VR workouts would be top of my list. Don’t miss out on this – the potential for growth is, honestly, staggering.

Conclusion:Fitness Sub-Niches For Instagram

In today’s digital age, the realm of fitness on Instagram is no longer just about flaunting toned physiques or general workouts. It evolved into a diverse fitness sub-niches for Instagram, each appealing to unique communities with distinct interests. From powerlifting’s raw strength challenges to the grace of Tai Chi and Qigong, from the artistry of bodybuilding to the quick effectiveness of Tabata, there’s a space for everyone. The crux is specificity. 

By honing in on a particular niche, creators not only distinguish themselves in the vast Instagram arena but also attract a dedicated audience genuinely captivated by their offerings. As fitness enthusiasts and influencers, navigating this expansive sub-niche ecosystem wisely can spell the difference between fleeting attention and lasting impact.

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Alex Morris
Alex Morris is an Instagram marketing master. He is an excellent knowledge resource for brands, influencers, and marketers due to his skills in brand promotion, ad campaigns, and content creation for those platforms.

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